LED Pole Displays
LED pole displays are street-level screens supplied as finished units that mount on a pole. They carry wayfinding, district messaging, campus and parking information, retail park signage and municipal communication, where content has to change without a crew visiting every site.
Typical specification ranges.
Pole units run at 2.94, 3.33 and 3.84 mm pitch and are supplied as a finished portrait unit, not as a wall assembled on site.
| Parameter | Range |
|---|---|
| Pixel pitch | 2.94 mm, 3.33 mm, 3.84 mm |
| Pixel density | 67,816 – 115,600 dots/m² |
| Brightness | 6,000 cd/m² or higher |
| Power draw | 210 – 300 W/m² average, 820 – 1,000 W/m² peak |
| Module size | 200 x 200 mm |
| Finished unit | 880 x 1,350 x 105 mm |
| Orientation | Portrait |
| IP rating (IEC 60529) | Specified for the site during engineering review |
Figures describe the module and cabinet platform. Final values are confirmed during engineering review.
Full specification rangesPlanning power for a screen rollout

What a pole display is built around
A pole display arrives as a finished unit, not as a wall assembled on site. The unit in the range we supply measures 880 x 1,350 x 105 mm and is assembled from 200 x 200 mm modules at 2.94, 3.33 or 3.84 mm pitch.
The fixed format is the main planning difference from a conventional screen. A rollout is counted in units, spares are held per unit, and the content is designed for one portrait canvas instead of a custom wall size. That makes multi-site programmes straightforward to replicate and easy to cost.
Brightness and daylight
Street-level screens compete with direct sun, and the units we supply are rated at 6,000 cd/m² or higher. That level is what keeps content readable at midday on an unshaded street.
Orientation still changes the answer. A north-facing unit under an awning and a west-facing unit in full afternoon sun do not need the same approach, so state the orientation and the shading when the brief goes out.
Power and distribution
The platform draws 210 to 300 W/m² on average and 820 to 1,000 W/m² at peak. On the 1.19 m² face of the standard unit that is roughly 250 to 360 W average and close to 1 kW at peak.
Those numbers drive the supply design: how the feed reaches the pole, what switching and protection sits at the base, and whether the local network has headroom for the number of units in the programme. Power planning done late is the most common cause of a delayed rollout.
Pitch and reading distance
Three pitches are available: 2.94 mm, 3.33 mm and 3.84 mm. The choice follows how the screen is read. Pedestrians passing within a few metres and drivers moving slowly past a campus entrance are different cases, and the finer pitch is only worth paying for where someone actually stands close.
Content design follows the same rule. A pole screen is read in passing, which calls for short messages and large type; a dense layout carried over from print will not read.
Installing on a pole
The load on the pole and its foundation is the first constraint, followed by wind exposure at the mounting height. Both are engineering questions, not product questions, and both are easier to answer before the units are ordered.
Maintenance height matters. Agree who can reach the unit, with what equipment, and how long a module swap takes at that height. A screen that needs a traffic closure to service will not be serviced often.
The IP rating defined by IEC 60529, and the operating temperature range, are specified for the site. A sheltered campus walkway and an exposed coastal road ask for different ratings, so give the location and the climate and the rating follows from it.
What to confirm before ordering
Unit count, pitch, orientation and shading at each location, the available supply at each pole, who owns the pole, the mounting height, the access method for service, and any municipal consent the installation needs.
Additional street-furniture functions, where wanted, are treated as separate scope and confirmed per project. List them at the brief stage instead of assuming they travel with the screen.
LED Pole Displays: common questions
How bright does a pole display need to be?
The units we supply are rated at 6,000 cd/m² or higher, which is the level needed to stay readable in direct daylight. The figure that matters is the one after installation: orientation, shading and the reflectivity of what sits behind the content all change how the screen reads. State the conditions you expect and confirm the output against them.
What size is a pole display unit?
The finished unit in the range we supply measures 880 x 1,350 x 105 mm, built from 200 x 200 mm modules. Because the unit is a fixed format, the plan usually works in whole units, not in a custom wall size, which changes how a rollout is costed and how spare parts are held.
How much power does one pole display draw?
The platform draws 210 to 300 W/m² on average and 820 to 1,000 W/m² at peak, depending on the pitch. The face of the standard unit is about 1.19 m², which puts a single unit at roughly 250 to 360 W average and close to 1 kW at peak. Distribution, switching and any local limit on street furniture load are planned from those numbers.
Is the unit weatherproof as supplied?
The IP rating defined by IEC 60529, and the operating temperature range, are specified for the site, not quoted as a single default, because a sheltered campus walkway and an exposed coastal road ask for different things. State the location and the climate and the rating is confirmed during engineering review.
Can other street functions be added to the pole?
Additional functions such as sensors, cameras, wireless access points or charging are treated as separate scope. Availability is confirmed per project, so it is worth listing what you want on the pole at the brief stage instead of assuming it travels with the screen.
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