Start with the application
Explain where the LED display will be used and what it should achieve. A storefront promotion, event backdrop, lobby information wall and outdoor advertising sign may require different starting questions.
Share the basic dimensions
Approximate width and height are enough for a first conversation. Add a photo, sketch or existing sign dimensions if available. Mention whether the shape is flat, curved, multi-sided or custom.
Describe viewing and environment
Include the main viewing distance, viewing angles, indoor or outdoor environment, daylight exposure and expected operating hours. These details help frame later discussions around pixel pitch, brightness and structure.
Clarify quantity and delivery context
State the quantity, destination country, target timeline and whether installation, content control or maintenance support is part of the scope. If a detail is unknown, label it as an open question rather than guessing.
What you do not need at the beginning
You do not need a finished engineering drawing or final pixel pitch to start. A clear application brief allows the next technical questions to be identified in a useful order.
Key takeaway
Use the actual application, viewing conditions and installation constraints as the starting point. Where information is missing, record the open question and confirm it before choosing a final configuration.